Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns

Description: Advertising and Multilingual Repertoires by Marco Santello Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective. Publisher Description Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.This book:Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising. Author Biography Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK Details ISBN 0367607484 ISBN-13 9780367607487 Title Advertising and Multilingual Repertoires Author Marco Santello Format Paperback Year 2020 Pages 104 Publisher Taylor & Francis Ltd GE_Item_ID:151551063; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 40.34 USD

Location: Fairfield, Ohio

End Time: 2024-12-09T03:01:29.000Z

Shipping Cost: 0 USD