AVANT-GARDE Magazine, No.5, TOM WESSELMANN (1968), with original dust cover

Description: AVANT-GARDE Magazine, No.5, TOM WESSELMANN (1968), Famous POP ART Cover In this issue: "No More War!" PostersIn the White House Doghouse by Ralph SchoensteinOn the Psychology of World Order by Jerome D. Frank, M.D.Tom Wesselman: Pleasure PainterThe New Sears Catalogue: A Book Review by L. Eric HotalingSon of "HAIR" photographs by roger DenimRon Cobb: Daumier of the New LeftThe Honorable Discharge of PVT. Sam by Gary YoureeLiving High on the Hog Form - photographs by Julian WasserBrain Damage: Sorcery as Art - photographs by Ira Cohen and Bill DevoreCOVER art Seascape #17 by Tom WesselmanAvant Garde was a magazine notable for graphic and logogram design by Herb Lubalin. The magazine had 14 issues and was published from January 1968 to July 1971. The editor was Ralph Ginzburg. From January, 1968, through July, 1971, Ginzburg published Avant Garde, which like Eros, an earlier publishing attempt, was a handsome hardbound periodical. While it could not be termed obscene, but it was filled with creative imagery often caustically critical of American society and government, sexual themes, and (for the time) crude language. One cover featured a naked pregnant woman; another had a parody of Willard's famous patriotic painting, "The Spirit of '76", with a woman and a black man. Avant Garde had a modest circulation but was extremely popular in certain circles, including New York’s advertising and editorial art directors. Herbert F. Lubalin (1918–1981), a post-modern design guru, was Ginzburg's collaborator on his four best-known magazines, including Avant Garde which gave birth to a well-known typeface of the same name. It was originally intended primarily for use in logos: the first version consisted solely of 26 capital letters. It was inspired by Ginzburg and his wife, designed by Lubalin, and realized by Lubalin's assistants and Tom Carnese, one of Lubalin's partners.

Price: 44.99 USD

Location: Lake Orion, Michigan

End Time: 2025-01-05T21:12:26.000Z

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