Clarifying McLuhan: An Assessment of Process and Product by Mary Neill (English)

Description: Clarifying McLuhan by Mary Neill At the time of Marshall McLuhans death in 1980, his was a major voice in our understanding on media and society. While the author dismisses McLuhans basic theory that the medium is the message, he points to McLuhans importance, and argues for a re-examination of McLuhan as an artist and a poet. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description At the time of Marshall McLuhans death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhans work and impact. While the author dismisses McLuhans basic theory that the medium is the message, he points to McLuhans importance, and argues for a re-examination of McLuhan as an artist and a poet. Author Biography S. D. NEILL was Professor at the School of Library and Information Science, University of Western Ontario. Among his earlier publications is Dilemmas in the Study of Information (Greenwood Press, 1992). Table of Contents PrefaceFalsifying the Basic TheoryThe McLuhan Approach to EvidenceA Sampling of OTher ErrorsThe Language of ArtifactsMcLuhans Theory of Communication (and Other Similar Communication Theories that are not Technologically Determined)McLuhans Method: The Dichotomies (and other Dichotomies that are not Technologically Determined)The Artist as AntennaMarshall McLuhan as ArtistAppendix I: McLuhan Remembered: A Personal MemoirAppendix II: McLuhans Media Charts Related to the Process of CommunicationReferencesIndex Promotional A critical, yet sympathetic assessment of McLuhans work and impact. Long Description At the time of Marshall McLuhans death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhans work and impact. While the author dismisses McLuhans basic theory that the medium is the message, he points to McLuhans importance, and argues for a re-examination of McLuhan as an artist and a poet. Promotional "Headline" A critical, yet sympathetic assessment of McLuhans work and impact. Details ISBN031328444X Short Title CLARIFYING MCLUHAN Pages 168 Series Contributions to the Study of Music and Dance Language English ISBN-10 031328444X ISBN-13 9780313284441 Media Book Format Hardcover DEWEY 302.230 Series Number 37 Illustrations Yes Year 1993 Subtitle An Assessment of Process and Product Country of Publication United States Place of Publication Westport Author Mary Neill Imprint Praeger Publishers Inc DOI 10.1604/9780313284441 UK Release Date 1993-05-24 AU Release Date 1993-05-24 NZ Release Date 1993-05-24 US Release Date 1993-05-24 Publisher Bloomsbury Publishing Plc Publication Date 1993-05-24 Audience Undergraduate Audience Age 7-17 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:7078870;

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