D.Plates~Corelle Vitrelle Break & Chip Resistant Made In USA Vintage 10 1/4"

Description: Corelle Brands, LLC is an American kitchenware products maker and distributor based in Downers Grove, Illinois. The company began as the Corning Consumer Products Company, a division of the glassmaker Corning Inc., and was also known as "World Kitchen" from 2000 until 2018. History:The company began as an unincorporated consumer products division of Corning, Inc. in 1915 with the invention of heat-resistant glass bakeware sold under the Pyrex brand. It was incorporated as the Corning Consumer Products Company (CCPC) in the early 1990s as part of a larger reorganization and Corning contributed or licensed to the company substantially all of its assets used in the existing consumer division. In November 1994, Corning and the CCPC sold its European, Russian, Middle Eastern and African consumer products businesses to Newell. A major competitor at the time, they would serve as the exclusive distributor for a number of the company’s products in those regions. Corning spun-off CCPC in 1998 and sold the division to Borden. It acquired General Housewares and Ekco in 1999. As part of the sale to Borden, the company was required to shed the Corning name within three years. The World Kitchen name was adopted in 2000. In 2002 the company filed for bankruptcy under Chapter 11 and underwent financial reorganization. As of 2004, it was privately held. Kenneth Wilkes was named president and CEO in August 2017, following a change in control in April to private equity firm Cornell Capital that was preceded by a long period of organizational changes and operational restructuring. On February 5, 2018, the company announced it had changed its name to "Corelle Brands" in order to take advantage of one of its most recognizable trademarks. In August 2018, Corelle Brands announced it would be investing $50 million over the next four years to update its Corning plant and expand its workforce. On March 4, 2019, the company announced it had entered into a merger agreement with Instant Brands, maker of the Instant Pot kitchen appliance, and Corelle’s chief executive would become the chief executive of the merged company while Instant Brands founder Robert Wang would become the merged company’s "chief innovative officer". Financial details of the deal have not been disclosed. On June 2, 2020, the company announced Ben Gadbois as the replacement for Kenneth Wilkes, who retired but will continue to serve on the board of directors. On January 28, 2021, CEO Ben Gadbois announced Corelle Brands would change its global parent company name to Instant Brands. On June 12, 2023 Instant Brands filed for chapter 11 bankruptcy. During bankruptcy proceedings, the company sold its appliance business ("Instant" branded products) to Centre Lane Partners. The company emerged from bankruptcy on February 27, 2024 under the previous Corelle Brands moniker. Domestic and international markets:Corelle Brands products were typically sold in supermarkets in the USA, and by some high-end retailers catering to upper class consumers in parts of Asia, Europe, and South America. In China, its goods enjoy limited distribution and products are sold through TV Home Shopping channels and in shopping malls. Corelle Brands also had outlet stores Corningware, Corelle and More throughout the United States.

Price: 15 USD

Location: Austin, Texas

End Time: 2024-09-24T11:35:48.000Z

Shipping Cost: 15 USD