Marketing Management: A Strategic Decision-Making Approach

Description: Marketing Management: A Strategic Decision-Making Approach by Mullins, John W.; Walker, Orville C.; Boyd, Jr, Harper Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

Price: 8.37 USD

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Binding: Paperback

Weight: 2 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 544 Pages

Language: English

Publication Name: Marketing Management : a Strategic Decision-Making Approach

Publisher: McGraw-Hill Higher Education

Subject: Marketing / General

Publication Year: 2004

Item Height: 0.9 in

Features: Revised

Type: Textbook

Item Weight: 32.4 Oz

Author: Jean-Claude Larreche, Harper W. Boyd Jr., Orville C. Walker, John W. Mullins

Subject Area: Business & Economics

Item Length: 10 in

Item Width: 8.1 in

Format: Trade Paperback