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Strategic Marketing Management Cases W/Excel Spreadsheets

Description: Strategic Marketing Management Cases W/Excel Spreadsheets by Lamb, Charles W.; Crittenden, Victoria L.; Cravens, David W. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

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Location: Aurora, Illinois

End Time: 2024-08-18T06:58:41.000Z

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Strategic Marketing Management Cases W/Excel Spreadsheets

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Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

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Binding: Hardcover

Weight: 2 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 696 Pages

Publication Name: Strategic Marketing Management Cases with Excel Spreadsheets

Language: English

Publisher: McGraw-Hill Higher Education

Item Height: 1.1 in

Publication Year: 2001

Subject: Marketing / General

Features: Revised

Type: Textbook

Item Weight: 43.8 Oz

Item Length: 10 in

Subject Area: Business & Economics

Author: Victoria L. Crittenden, Charles W. Lamb, David W. Cravens

Item Width: 8.4 in

Format: Hardcover

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